on - running


The On story

On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as we call it, running on clouds.

The story starts in Switzerland  

From small beginnings in Zürich, Switzerland, On set out in 2010 with a big ambition: to change the world of running. In the eight years since, On has been embraced into the hearts, and onto the feet, of more than 3 million runners in over 50 countries. And there's no sign of slowing down...

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